GACC - The Great American Condom Campaign is a youth-led grassroots movement to make the U.S. a sexually healthy and educated nation.

Brand Identity Development

For the launch of this movement, we were tasked with creating a brand that would read as playful, smart, intelligent and legitimate to young Americans. The goal was to educate, motivate, and rally them to the cause. The bold, tongue in cheek, and iconic brand imagery we used contributed the wild success of the campaign.

Brand Identity and Logo Development

We established the brand by creating bold, iconic imagery for a youthful audience.

Web Site

New site can be found here

Packaging Design